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Caswell-Massey Acquired By The Equitium Group

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By: TOM BRANNA

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Caswell-Massey, a marketer of luxury personal grooming products, has been acquired by The Equitium Group. Equitium is a Miami-based investment firm focused on the health and beauty as well as the luxury products and services industries. Caswell-Massey was acquired from BFMA Holdings, a Pompano Beach, FL-based investment firm. Terms were not disclosed. Originating in 1752 in Newport, RI, Caswell-Massey is believed to be America’s first apothecary and perfumer. It is best known for its hig...

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